Designer Shoe Warehouse

DSW required copy that was fun, flirty, and empowering. Using rhymes, puns, emojis, and various plays on words, I produced copy for DSW that was clean and consistent with their business, project objectives, and audience. I collaborated with art directors, designers, editors, and other team writers to concept copy and execute integrated social media campaigns. 

Client / 

DSW

 

Role / 

Jr. Copywriter Intern

 

Agency / 

Resource Ammirati, an IBM Company

 

Year / 

2017