White castle required copy that pushed the envelope and encouraged their Cravers to do the same. I made my bold move using puns, rhymes, and tongue-in-cheek phrases to produce copy that was clean and consistent with their business, project objectives, and audience. I collaborated with art directors, designers, editors, and other team writers to concept copy and execute integrated campaigns, including websites, banner ads, mobile experiences, social media, and radio.
Jr. Copywriter Intern
Resource Ammirati, an IBM Company