White Castle

White castle required copy that pushed the envelope and encouraged their Cravers to do the same. I made my bold move using puns, rhymes, and tongue-in-cheek phrases to produce copy that was clean and consistent with their business, project objectives, and audience. I collaborated with art directors, designers, editors, and other team writers to concept copy and execute integrated campaigns, including websites, banner ads, mobile experiences, social media, and radio. 

Client / 

White Castle

Role / 

Jr. Copywriter Intern

Agency / 

Resource Ammirati, an IBM Company

Year /