During the summer of 2017, Resource Ammirati, an IBM Company completed their transition into IBM and officially became a part of IBM iX in September. Multiple case studies of Resource Ammirati's work needed to be rewritten in the IBM iX format: Overview, Insight, Idea, and Impact. Delving into a backlog of copy, media, and presentations, I created copy that was clean, concise and appealed to audiences familiar and not familiar with the process of creating an ad campaign.
Jr. Copywriter Intern
Resource Ammirati, an IBM Company