IBM iX

During the summer of 2017, Resource Ammirati, an IBM Company completed their transition into IBM and officially became a part of IBM iX in September. Multiple case studies of Resource Ammirati's work needed to be rewritten in the IBM iX format: Overview, Insight, Idea, and Impact. Delving into a backlog of copy, media, and presentations, I created copy that was clean, concise and appealed to audiences familiar and not familiar with the process of creating an ad campaign.  

Client / 

IBM iX

 

Role / 

Jr. Copywriter Intern

 

Agency / 

Resource Ammirati, an IBM Company

 

Year / 

2017